A survey conducted by the Nielsen Group mentions that, “59% of shoppers choose to buy new products only from brands that are familiar to them!”

Just like, you have a personal identity, which distinguishes you from others, your brand’s identity is an essential factor, which sets your business apart from others on the block. When millions of businesses are attempting to establish their brands, it is vital for any business to differentiate themselves from their competitors and help people remember who you are, your business values and credibility.

As Jeff Bezos says, “Branding is what people say about you when you’re not in the room."

Indeed, your Brand identity builds your brand’s reputation and if you don’t have an appropriate identity, your business reputation is at risk. The reason is, a brand identity inspires your customers’ experience at every point of the sales channel, says Hubspot. So, it must be perfectly portrayed to grab the user’s attention.

Rob Wengel, Managing Director of Nielsen Innovation says, “Brands signify quality and inspire confidence.” Indeed, consumers’ desire for these kinds of products is much higher.

So, how could we grab the shopper sentiment through Brand Identity, especially for new products that is launched with or without a strong brand name?  Yes, Design & Content are the major elements that help with this regard to acquire a strong Brand Identity!

This Is How Design Influences Brand Identity – 

(i) Logo/Wordmark - A well-crafted Logo/Wordmark conveys a sense of professionalism concurrently trying to visualize your brand. The more creative you design the more unique will your brand get set in the minds of the consumers. Ultimately, Logo is the alternative of your brand name, so make sure that you position it prominently on your website, and it is displayed on all the pages to step into the minds of the buyers.

(ii) Colors – Usage of corporate color palette on the logo adds a maven touch. Apart from the colors on the logo, complementing it with other cool colors will bring your logo to life, making it easy to identify your brand quickly and make good choices.

(iii) Using Corporate Typefaces – Using an exclusive typeface that complements the style of the logo on the marketing materials and website, will create a unique brand identity. Custom typography should be used to make it more distinctive.

(iv) Image Consistency – This means that all the images should have an even look and feel, both on printed materials and online.

This Is How Content Marketing Influences Brand Identity – 

Content Marketing is the most important tactic to stand out as being amazing and extensive in the Brand Identity process. It builds credibility in the minds of the buyers, creating positive impressions through advertising. Words define your company’s mission statement, and calls in the attention of new consumers and boosts the delight of existing buyers.

Attention grabbing photos, compelling and valuable information and anything original and credible will fit the statement. The content on the website should engage your site’s visitors and be sure of giving something of value to the readers and make them come back for more.

Always update your website with images and standard contents that is apt for your market. Keep in mind, these contents are considered by the Search Engines too, by which you can benefit from SEO as well.