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Bringing the Human Touch to E-commerce: the Future of Collaborative Online Shopping

Except for groceries, if you’re like the average American, you do at least half of your shopping online. It’s pretty likely that most of your friends do too. As social media sites grow and need money for their sites’ upkeep, and retail companies struggle to find niche audiences for their products, the love affair between retail and social media is inevitable.

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What Differentiates LinkedIn Advertising from Other Paid Social Media Marketing?

Social media started its journey as an organic marketing tool to help individuals and businesses to build network and find engaging content. Over a few years, paid or sponsored content has become an indispensable part of most of social media marketing strategies, and businesses are spending good amount of money to build audiences here.

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Interactivity May Be the Key to Viewership for your Video Ads

Video marketing is flooding the web: it’s the most effective form of advertisement in terms of conversion rates, and video clicks comprise the vast majority of web traffic. Advertisers are constantly on the prowl for new and improved ways to make their video ad content stand out from the crowd (here are a few examples of some recent wildly successful video marketing campaigns).

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Website Security – How to Secure Your Site

In 2014, an extensive data breach occurred, the biggest known in history. Hold Security were able to ascertain that it was a Russian cyber gang involved in the theft of 500 million email addresses and 1.2 billion username and password combinations.

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Story Development in Video Marketing: Plot and Viewer Engagement

In the current online marketing environment, the video ad is truly the leviathan of content, both in prevalence and effectiveness. Research shows that 50% of executives look for more info after seeing a product video, Youtube’s mobile video consumption is increasing at a rate of 100% per year, and 87% of all online marketers use video content.

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