Marketing campaigns are geared towards increasing your market image. The three main factors that determine your marketing campaign willbe your budget, your ideas and your target market. We provide a holistic approach to ensure we cover all the angles to provide you with the perfect marketing campaign solution!
Our marketing campaign strategies will help you get your brand out there and on the path to success!
For more information on what we can offer, please contact us and we will provide you with an initial customized plan to give you an idea what we can bring to the table!
Once the research & discovery phase is complete, we move forward with developing the strategy that will guide our ad campaign. This strategic development occurs on two levels. First, we develop the over-arching messaging for the campaign. This is driven by a creative brief, which outlines the objectives, target audiences and a positioning statement. We also develop the tactical plan that dictates when and where this messaging will be communicated to the client’s target audiences
After “the game plan” is complete, we begin to execute it. We work at varying levels during the execution phase. In some cases, we handle all aspects of campaign execution. Other times, a marketing director or vice president of marketing oversees the execution and we handle creative duties.
For the Chesapeake Regional Technology Council, Venttraffic developed not only a brand for the entire marketing campaign, but also a comprehensive promotional strategy that included social media, public relations, digital marketing and traditional marketing (flyers at events, etc) . With our help, the CRTC was able to raise thousands of dollars for a non-profit organization in need. See our “Tech Out the Lighthouse” campaign planning project!
We recently worked on a comprehensive marketing plan for a division of the Internal Revenue Service which included developing materials for, branding and creating excitement around an internal employee-based knowledge management program.