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Campaign Planning & Execution

The marketing department at Peach was under extreme pressure to come up with a breakthrough campaign.

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Strategic Development for Campaign Planning

Once the research & discovery phase is complete, we move forward with developing the strategy that will guide our ad campaign. This strategic development occurs on two levels. First, we develop the over-arching messaging for the campaign. This is driven by a creative brief, which outlines the objectives, target audiences and a positioning statement. We also develop the tactical plan that dictates when and where this messaging will be communicated to the client’s target audiences

Execution for Campaign Planning

After “the game plan” is complete, we begin to execute it. We work at varying levels during the execution phase. In some cases, we handle all aspects of campaign execution. Other times, a marketing director or vice president of marketing oversees the execution and we handle creative duties.

Marketing Campaign Services for CRTC

For the Chesapeake Regional Technology Council, Venttraffic developed not only a brand for the entire marketing campaign, but also a comprehensive promotional strategy that included social media, public relations, digital marketing and traditional marketing (flyers at events, etc) . With our help, the CRTC was able to raise thousands of dollars for a non-profit organization in need. See our “Tech Out the Lighthouse” campaign planning project!

Marketing Campaign Services for the IRS

We recently worked on a comprehensive marketing plan for a division of the Internal Revenue Service which included developing materials for, branding and creating excitement around an internal employee-based knowledge management program.

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