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Split URL Testing

Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases.

Marketers and web developers

Marketers and web developers may try testing: 1. Visual elements: pictures, videos, and colors 2. Text: headlines, calls to action, and descriptions 3. Layout: arrangement and size of buttons, menus, and forms 4. Visitor flow: how a website user gets from point A to B

split testing best practices include:

1. Elimination: fewer page elements create less distractions from the conversion goal 2. Focus on the call to action: text resonates differently depending on the audience 3. Aim for the global maximum: test with the overarching goal of the website in mind, not the goals of individual pages 4. Provide symmetric and consistent experiences: make testing changes consistent throughout the visitor flow to improve conversions at every step of the process Habitual testing for a website owner or business helps to build a culture of data-informed decision-making that takes into account audience preferences. Each click on a website is a data point from a potential customer. Conflicting opinions can be put to the test with split testing methodology, and the visitors to the website will inform the final decision on the “best” design. Split testing is equivalent to performing a controlled experiment, a methodology that can be applied to more than just web pages. The concept of split testing originated with direct mail and print advertising campaigns, which were tracked with a different phone number for each version. Currently, you can split test banner and text ads, television commercials, email subject lines, and web products. Venttraffic is a tool that makes creating, running, and reporting split tests easy. Test it out on your website today.

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