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A/B Testing

A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results.

Google Analytics Content Experiments

Google Analytics Content Experiments lets you test up to five full versions of a single page, each delivered to visitors from a separate URL. Compare how different web pages perform using a random sample of your visitors. Define what percentage of your visitors is included in the experiment. Choose which objective you’d like to test, and get updates by email about how your experiment is doing. Price: Free.


Optimizely offers a simple visual editor that makes each element on every page editable. After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again. Use A/B and multivariate testing with WYSIWYG editing and real-time reporting. Track engagement, clicks, conversions, sign ups, or anything else that matter to you.


Unbounce is a tool for building, publishing and testing high-converting landing pages. Unbounce allows you to A/B test a campaign with ease. Simply put your ideas into a new landing page variation, click “publish” and your test is live and collecting data. Unbounce features a drag and drop interface and a suite of best-practice landing page templates. The dashboard provides real-time statistics on visits, conversions, and variant conversion data.

Wingify Visual Website Optimizer

Wingify Visual Website Optimizer is a testing and optimization suite. Along with an A/B testing tool, it includes tools for multivariate testing, behavioral targeting, heat maps, and usability testing. Quickly create tens of different versions of your headlines, images, buttons, forms, and more. Use multiple editing options to change any part of your web page. Specify different URLs to split traffic and measure which page performs best. Price: Plans start at $--/month; free trial available for 30 days.

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