What Is True Organic Search?
In simple terms, true organic search is just a new phrase for the old concept of using SEO (Search Engine Optimization) so people notice you. True organic search means using content and keyword relevancy rather than paid ranking to appear at the top of SERPs (Search Engine Results Pages). That means when you practice true organic search methods, you're taking advantage of a crawler-based search where results on indexing pages is based on your use of SEO and not advertising.
Why Use True Organic Search Methods?
True organic search is sometimes called 'pure' or 'natural search' because it's old-fashioned SEO that gets you to the top of the SERPs heap. If you rank high in search engines using this method, people usually trust your site more than sponsored links. So although paid ads can play an important role in your marketing plan true organic search results often have greater click-through rates. There are two other key benefits when it comes to true organic search.
1. Branding – Making sure your company is in the top search results 'on its own' gives buyers the impression that your company is an industry leader.
2. Cost – True organic search methods can be free (like listing your site at Google) or low cost if you hire SEO professionals for web copy or SEO web articles. Although some true organic search methods do cost money they can more affordable than paid advertising or PPC (Pay-Per-Click) programs.
However, it should be noted that there are some downfalls when it comes to the true organic search.
What True Organic Search Can't Do
If there's a ying, there's a yang. What that means is, although there are sound benefits to true organic search, it also has its shortcomings.
• True Organic Search Requires Time – Creating content and finding the proper keyword relevancy doesn't happen overnight. What's more it requires tweaking your page content and paying attention to statistics like the number and type of links coming to your page and whether it results in sales.
• Top Rankings Are Never Automatic – Don't make the mistake that many companies make by believing a few SEO pages once a year gets you to the top and keeps you there. True organic search requires time, patience and diligence.
When it comes to true organic search just remember this…it's only one facet of SEM (search engine marketing). In order for any business to be successful you need more than one approach to winning customers. That means although true organic search can benefit you, it's not the only way to greater traffic and sales.