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Importance of Website and Web Application Security

A website serves as a means / source of communication with the target audience. It provides a platform where the businesses can interact with their prospects and customers. Nowadays, most of the businesses have web presence i.e. almost all businesses have their websites. Even if they have the company information on their website, that also needs to be safe guarded and protected against any compromise. Nobody wants their website to have any unwanted information put in by some hacker who managed to hack their company website.

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What Differentiates LinkedIn Advertising from Other Paid Social Media Marketing?

Social media started its journey as an organic marketing tool to help individuals and businesses to build network and find engaging content. Over a few years, paid or sponsored content has become an indispensable part of most of social media marketing strategies, and businesses are spending good amount of money to build audiences here.

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Is your branding working?

Your company needs successful branding if you’re going to have any longevity in your business. That makes business branding one of the chief concepts you should examine. Now, for those not familiar with the idea, branding your company is merely building an identity for your business with buyers and potential customers. Therefore successful branding will create loyal customers while bringing existing customer relationships to a higher level.

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What is true Organic Search?

In simple terms, true organic search is just a new phrase for the old concept of using SEO (Search Engine Optimization) so people notice you. True organic search means using content and keyword relevancy rather than paid ranking to appear at the top of SERPs (Search Engine Results Pages). That means when you practice true organic search methods, you’re taking advantage of a crawler-based search where results on indexing pages is based on your use of SEO and not advertising.

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Interactivity May Be the Key to Viewership for your Video Ads

Video marketing is flooding the web: it’s the most effective form of advertisement in terms of conversion rates, and video clicks comprise the vast majority of web traffic. Advertisers are constantly on the prowl for new and improved ways to make their video ad content stand out from the crowd (here are a few examples of some recent wildly successful video marketing campaigns).

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